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Solutions marketing vs product marketing
If you’re in the marketing world (or working closely with it), you’ve probably come across two common strategies: product marketing and solutions marketing. While they may sound similar, they focus
The future of chatbots for marketing
If you’ve ever chatted with a brand online, chances are you’ve already met a chatbot. They’re everywhere—from websites to social media to mobile apps—and they’re only getting smarter. But as
Consultation’s critical role in new ventures
Starting something new? Don’t skip the conversation. When launching a new business, product, or digital platform, it’s easy to get caught up in the excitement of execution — building websites,
Our business thrives to contribute global initiatives
Tech that uplifts. Solutions that scale. Impact that matters. At Waiktech, we’re not just focused on code, design, or servers. We’re focused on impact — on building a business that
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Solutions marketing vs product marketing
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